Peanut butter is a much beloved staple in the lives of South Africans, and it has become so much more than just a breakfast spread and now is becoming a fast-growing loved snack. The brand has met this need of the people by creating their ready to go snack sachets, perfect for when you are out and about and in need of a taste of your favourite peanut butter snack. This campaign focuses on meeting people where they are and ensuring their favourite brand can always be on hand.
Display media- graffiti art out on the busy sidewalks with mini vending machines offering the ready to go sachets.
